Introducing PURE Zero Sugar Spritz: the sugar-free summer hit of 2025

"Five years ago, we revolutionised the wine world. Now we're doing it again with this Spritz," says Daniele Cusmano, winemaker at PURE The Winery. "After years of testing and tasting, we've done it: a classic Spritz with no sugar, 50% fewer calories and a fantastic taste."

The first real Spritz without sugar
Where a traditional Spritz easily contains 9 sugar cubes per glass, PURE now offers an alternative: 0% sugar, 50% fewer calories and a delicious taste. PURE Spritz is a sparkling cocktail based on our award-winning Zero Sugar Sparkling Wine, complemented with Italian sparkling water and sugar-free liqueur made from herbal extracts. And all without sweeteners.

Spritz Orange: summer in a glass
The first flavour variant launched by PURE is Spritz Orange. A summery aperitif with a fresh, balanced character that gives you that ultimate summer feeling. Serve chilled in a nice glass and you're ready to enjoy. Completely vegan and made without compromising on taste.

100% convenience: ready to serve
PURE Zero Sugar Spritz is completely ready to serve.No shaker, measuring cup or liqueur required. Just open, pour and enjoy a perfectly mixed Spritz.

Transparency you can taste
Every bottle of PURE Spritz comes with a full nutritional label – unique in the world of cocktails and mixed drinks. So you know exactly what you're drinking. Or rather, what you're not drinking: no sugar and no sweeteners.

Now available
PURE Zero Sugar Spritz is now available in this webshop in stylish 750 ml bottles.

Who will you toast to a sugar-free summer with? 🥂